sssp://img.5ch.net/ico/taxi.gif Today, Cannabis 2.0 legalization will open up a market opportunity in Canada worth 2.7 billion Canadian dollars. Canada will legalize new cannabis-infused products like edibles, beverages, concentrates, and vapes.
Aurora Cannabis aims to leverage the opportunity by initially introducing edibles like gummies, baked goods, chocolates, and mints. According to the press release, the company entered into partnerships with two companies in the edible category.
Although vaping concerns continue to haunt the cannabis industry, Aurora Cannabis thinks that the black market is the main culprit. In the fourth-quarter earnings call, the company accused Vitamin E acetate, a cutting agent used in illicit vape products, for improved flavor and bigger plume. Notably, Aurora Cannabis claimed that it steered clear of harmful ingredients in its vape products.